Make sure that getting the client's email address is part of the introductory paperwork when they sign on to your product or service. Customize it to fit into your natural workflow. Send An Email Asking For Feedbackįirst, set up an email that automatically goes to your clients at the conclusion of each transaction. I recently interacted with a business that nailed the process beautifully, so the nerd in me documented it from start to finish to share with you today. You need to reach them when they have just recently interacted with your business and left with a positive experience. Set up a system that automatically prompts happy customers to quickly and easily leave you a review online. The Local Business Review System You Need Ready to bust out your wallet to fix this problem? Great, let's get going. A bad Google review has similar consequences. So a bad Yelp review hurts you on Yelp and on Google search. Google has incorporated review sentiments and ratings into the Google search algorithm. Unfortunately, life isn't fair, you are alone in your vendetta, and everyone else still uses Yelp.īecause users trust reviews, Google trusts them too. Maybe you stopped using Yelp to get back at them for letting angry people post mean things about your business. Reviews matter because people trust them. Some of the other important ones are Yellow Pages and Facebook. Two of the most important local business review sites are Google and Yelp. Did your elders teach "you have to spend money to make money, honey." Well, now you know. Yes, I know you are a small business hungry for money and strapped for time. You are going to have to dish out the cash. No judging, nobody's perfect.) Regardless of why, now you are stuck with meanie-head Google or Yelp reviews and you need to fix it.Ĩ8% of customers trust online reviews as much as personal recommendationsīefore we dive in, let's get on the same page: doing this right takes time and money. (Or you did something stupid and should apologize to the customer who wrote you a scathing review. As a small local business, if you don't put in an effort to encourage reviewers, you will end up represented online by the angry ogres of the world who rip you in reviews. Who is more likely to act: the happy customers or the disgruntled ogres?ħ2% Of Consumers Say Positive Reviews Make Them Trust A Local Business More The be-all end-all of local business success today seems to come down to how many people take a break from their busy days to write nice or evil reviews about your small business on Google and Yelp. Google and Yelp Online Reviews for Local Business
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